User blog comment:Bloodywarrior2/borderlands/@comment-1729807-20100618062545

I think it's still a genre that people won't get, and are likely unfamiliar with; like peanut said, it's not exactly a pick-up-and-play shooter in the sense that... well, the first hour of missions is on foot - that itself might turn people away because they realise they'd have to spend time developing their character.