User blog:Linuxma/Red Fridge launches service orders takeout and takeaway online

After months of intense preparation, the Red Refrigerator Service launches online ordering. This business model, highly developed in other countries with highest Internet penetration in Spain is in full expansion.

According to its founders, Red Refrigerator born with the desire to be a new sales channel and communication between the restaurateur and the end user. It also claims to be the first reference when placing an order for food delivery and takeaway.

High value delivered to the consumer takeout

By accessing the laneveraroja.com, the user finds all the restaurants food delivery and takeaway in your area. Today there are more than 4,000 restaurants in 600 locations throughout Spain and the number is increasing.

Additionally, thanks to this new release, you can now order online food delivery and takeaway restaurants of partners to the platform, nearly 200 to date. Additionally, in partner restaurants , you will have access to extensive information about the restaurant : menu, prices, timetables , delivery times , reviews from other users, location, etc..

High value for the restorative

One of the cornerstones of the Red Fridge is working closely with the restaurant, in the words of Sergio Paradela, a founding partner "Our goal is to position next to the restorative as a partner. Increase your sales and communication skills is our challenge. If they do not sell , we do not charge . To accomplish this, when a restaurant is discharged in Red Fridge, he delivers a detailed analysis point of sale , using the most advanced techniques of geo -marketing. This will allow the restaurant to understand what the status of your restaurant from a point of view of both demand and supply and thus can optimize both their daily operations and their local marketing campaigns.

We believe there is great potential to help our affiliated restaurants sell more. The crisis has hit hard the small and medium restaurateur, now is when you need more expert and new technologies involving new media sales and communication knowledge. "

This is precisely what gives Red Fridge: all the knowledge accumulated during the stage geo - strategic consulting and marketing of its founding partners serving small and medium restorer.

An experienced team founder sector

The founding team is formed by three former members of the team of strategic consulting at PricewaterhouseCoopers :

José del Barrio, 1983. Degree in Economics and Business Administration from the UC3M with 5 years of experience in strategic consulting firms like PwC and Accenture.

Iñigo Juantegui, 1985. He graduated in Business Administration from CUNEF, was also a member of the team of strategic consulting at PwC Spain. During his career at PwC, Iñigo has specialized in the retail sector, participating in M & A of companies in the takeaway and home.

Paradela Sergio 1980. He graduated in mathematics from the University Complutense was responsible Geomarketing PwC - Spain from 2008 to 2011. Sergio has over 8 years experience in geo - marketing in retail sector. Before passing through PwC worked at Experian, geo-marketing specialist company.

After years advising companies like Telepizza, KFC or Fresh have decided to embark on this business venture in which already have the support of many private investors who are convinced of the potential of the project and trust in the management team.

As noted by José del Barrio, one of the founders of the project " The first round of funding was a complete success, investors feel comfortable with the experience accumulated in the design and implementation of strategies in the retail industry and specifically in the field of food delivery and takeaway best but refrigerators . This first round of funding type "Friends & Family" allows project launch loosely , but in recent weeks they have contacted us several institutional investors interested in financing a higher growth scenario "

The field of food delivery and takeaway affected by the economic situation

In Spain 2 orders on average per inhabitant per year are performed. This is a sector worth annually more than 1,600 million euros, of which about half is represented by the pizza category. Large chains like Telepizza takeout, Domino 's Pizza or Foster 's Hollywood represent a third of industry revenue , the rest is composed of small restaurant chains and independent operators. As industry leaders, and vertically integrated with support from its international network , get to weather the current economic crisis, with EBITDA 's over 15% , the small independent restaurant owners are experiencing in their own flesh the sharp fall in private consumption. "The Red Fridge " emerge as a key complement to the small and medium restorers that directly access a critical mass of hungry customers who surf the net looking for a place that offers the variety of food at home or take it more to suit your taste.

For more Viste www.bestbuyrefrigerators.net