User blog comment:JAlbor/Borderlands 2 Review Roundup/@comment-108.235.213.162-20120930230606/@comment-2017893-20130206072442

Yeah, it was WSJ. Which is HILARIOUS! Allow me to elaborate...

Aside from the fact that Borderlands 2 isn't even TRYING to be "manga" at all, WSJ reviews anything - from phones to clothing to video games - with the built-in understood criteria that it's WSJ. That is to say that no matter what they're reviewing, they're indirectly reviewing the company that made it and, along with it, their value as a stock.

But Gearbox isn't publicly traded (private LLC), and 2K has made a profit on every game they're released to date. 2K is a subsidiaty of Take-Two interacive. So...let's have a look at their stock price around the game's launch.

August 17, 1 month before launch: $10.07

September 11, 1 week before launch: $10.82

September 18, launch day: $11.14

September 24, 1 week after launch: $10.75 (This would seem a bad sign, but keep reading)

October 12, 1 day after Scarlet DLC: $11.18

November 21, 1 day after Torgue DLC: $12.30

December 31, lowest point in the past 3 months: $11.01

January 16, 1 day after Hammerlock DLC: $12.30

February 6th, Today: $12.66

Moral of this story: The game sold well, and every time they release a new Borderlands 2 DLC, the stock price gets a 2% to 6% bump.

Translation: The Wall Street Journal, the supposed authority on finances, are so stupid that they not only misidentified the art style AND panned a game that recieved universal praise from EVERY SINGLE OTHER PERSON WHO REVIEWED THE GAME, they even got it wrong from a financial standpoint!

Nice job, WSJ.