Forum:Manufacturer's Logo on Character Screen

Does anyone know if the manufacturer's logo on the character screen is associated with that particular character? Is there a story behind it? I'm bemused by the fact that I'm getting Hyperion Logo on both Mordecai & Roland, Atlas on Brick, & Maliwan on Lilith. I initially suspected that it might be the brand of the class mod the character was equiped with, but this notion has since been thrown far out the window. Anyone?