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CEO Randy Pitchford told us that the DLC will be very surprising, not alone because the DLC will be available very soon after the game is released,but also because the type of DLC should be very suprising for the person who buys it.

This doesn't mean that the DLC will be already available right after the game is released. The developer waits and watches how the game unfolds in front of the people who buys it, they tend to release it when the average gamer is also ready for the DLC. When the DLC pack is released and what it has included, we couldn't get that out of Randy, he only answered mysteriously “I'll be announcing that soon".

This information has been found on a Dutch gamewebsite (the best of the BeNeLux) called Power Unlimited The site that the information has been found on is: http://www.powerunlimited.nl/headlines/Borderlands_DLC_in_aantocht.aspx?id=2491