Marketing

 Borderlands for the masses has been a considerable effort on the part of various marketing and community relations personnel. Collected below are some the avenues used to reached out to the gaming public.

Websites

 * Borderlands Official Site
 * Gearbox City

Social Networking

 * Borderlands on Facebook
 * Gearbox Software on Twitter

Characters
Several game characters have essentially broken the "fifth wall" of Borderlands to appear as marketing tools for the game, or have been primarily a marketing vehicle with secondary appearances inside the game.
 * Claptrap Web Series - A web series starring Claptrap and co-starring Steve.
 * General Knoxx on Twitter - The antagonist of The Secret Armory of General Knoxx, featuring as a personality in his own right on Twitter.